Behind the Billboard: Jocelyn Scears

We sat down with in-house designer, Jocelyn Scears, who has 11 years of experience in graphic design and has worked with Transformation Media for about 3 years. Jocelyn shares her creative process and insight into what makes a billboard great. Where do you fit into...

5 Tips for Designing the Perfect Billboard

Billboards are one of the fastest marketing tools to create brand awareness, draw attention and turn viewers into customers. Incorporate these tips in your next billboard design to make the most out of your next out-of-home advertisement! 1. Keep it Concise: The...
Do’s and Don’ts of Billboard Creative

Do’s and Don’ts of Billboard Creative

While billboards in general are a un-avoidable type of advertising, there are many tips and tricks to ensure that your message is seen by as many people as possible! The average person only views a billboard for 7 seconds, therefore you have to make sure that your...