November marks the unofficial start of the holiday rush — and for advertisers, it’s go time. Between Black Friday, Thanksgiving travel, and Veterans Day, audiences are on the move and paying attention. Whether you’re promoting a seasonal sale, showcasing community appreciation, or driving last-minute shoppers to your business, now is the perfect time to get your message seen. Let’s take a look at how November’s big moments can inspire your outdoor advertising strategy.
Black Friday and Holiday Shopping Kickoff
Black Friday sets the tone for the busiest shopping season of the year. From early-bird deals to extended sales, outdoor advertising helps keep your brand top-of-mind when buyers are ready to spend. Billboards near shopping centers, busy highways, and high-traffic routes can capture the attention of consumers planning their holiday purchases. Use your creative space to highlight limited-time offers, promote gift ideas, or remind customers to shop local — before they head online or to the big-box stores.
Thanksgiving: Gratitude Meets Connection
Thanksgiving isn’t just about turkey — it’s about connection, tradition, and gratitude. Brands that tap into that emotion can make a lasting impression. Consider using billboards to thank your customers for their loyalty or to share a message of appreciation with the community. For restaurants, catering services, and grocery stores, it’s also a prime time to advertise holiday menus or pre-order options for Thanksgiving dinner.
Veterans Day: Honoring Service and Community
November also brings Veterans Day, an opportunity for brands to honor the heroes who have served our country. A simple, heartfelt outdoor message can go a long way in showing your support and aligning your brand with community values. If your business offers veteran discounts or partners with veteran-owned organizations, highlight that in your creative — it’s meaningful and memorable.
Don’t Wait — Availability Is Tight
By November, inventory for premium billboard placements moves fast. If you haven’t finalized your November campaigns yet, now’s the time. Whether you want a short-term campaign around a specific event or a long-term strategy through the holidays, TM Advertising can help secure the right boards in the right locations — before they’re gone.
November is a month full of opportunity. Outdoor advertising connects your business with audiences when it matters most. Let’s make sure your message stands out this season — contact TM Advertising today to secure your November billboard placements.