The sun is shining, the days are longer, and people are finally spending more time outside! That means more traffic on the roads, more weekend adventures, and more opportunities to get your brand noticed. Outdoor advertising really shines this time of year, especially with holidays like Mother’s Day and Memorial Day on the calendar. If you’re thinking about boosting visibility, there’s no better time to do it!
May 11: Mother’s Day
Mother’s Day is one of those holidays where people go all out – flowers, jewelry, gift cards, brunch reservations…the list goes on! And with shoppers actively searching for the perfect gift, billboards are a great way to get in front of them at just the right time. Whether you’re a local boutique, spa, restaurant, or flower shop, a bold and beautiful billboard can be the reminder someone needs to stop in and shop for Mom.
May 26: Memorial Day
Long weekends, backyard BBQs, and road trips – Memorial Day is the unofficial start of summer, and it’s a prime moment for outdoor ads. It’s a great time to promote anything from pools and patios to local events and summer sales. As people start making summer plans, your brand can be right there with them – on the road, in the moment, and top of mind.
Other May Holidays
- Barbecue Month
- Hamburger Month
- Salsa Month
- May 3: Kentucky Derby Day
- May 3: National Fitness Day
- May 4: Star Wars Day
- May 5: Cinco de Mayo
- May 6: National Teacher’s Day
- May 6: National Nurses Day
- May 9: Military Spouses Day
- May 14: National Receptionist Day
- May 17: Armed Forces Day
With more people out and about, May is the perfect time to take advantage of the increased visibility that outdoor advertising brings. Whether you’re looking to drive last-minute Mother’s Day sales, boost summer bookings, or simply stay top-of-mind in your community, billboards keep your message front and center.