March is a month of momentum. As winter fades and consumers start thinking about spring, travel, home projects, and celebrations, businesses have a prime opportunity to capture attention. Outdoor advertising — especially billboards — keeps your brand visible during this seasonal shift when people are out, commuting, shopping, and making plans.
If you’re building your March marketing strategy, here are key holidays and events to consider.
St. Patrick’s Day Promotions (March 17)
St. Patrick’s Day is one of March’s most recognized celebrations. Restaurants, bars, retailers, and entertainment venues can capitalize on the festive atmosphere with bold, eye-catching outdoor creative.
Great fits for billboard advertising:
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Restaurants and bars promoting specials
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Event venues hosting themed nights
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Retailers running limited-time sales
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Beverage distributors and brands
Simple messaging, strong green visuals, and timely calls-to-action perform especially well for holiday-driven traffic.
Spring Break Advertising Opportunities
March marks the beginning of Spring Break season. Families and college students are traveling, shopping, and planning activities.
Industries that benefit from outdoor visibility:
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Travel and tourism
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Hotels and resorts
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Entertainment venues
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Retail and fashion
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Quick-service restaurants
Billboards placed along major highways and commuter routes ensure your brand stays top-of-mind when travelers are making decisions on the go.
Home Improvement & Spring Cleaning Campaigns
As temperatures begin to rise, homeowners start thinking about outdoor upgrades, renovations, landscaping, and spring cleaning.
This is a strong month for:
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Contractors
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Roofing and exterior companies
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HVAC services
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Landscaping businesses
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Home improvement retailers
Outdoor advertising works especially well for service-based businesses because it builds familiarity and trust through repeated exposure in local markets.
March Madness Marketing Momentum
The excitement around the NCAA basketball tournament brings increased traffic to sports bars, restaurants, and entertainment venues.
Businesses can leverage:
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Game-day specials
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Watch party promotions
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Limited-time offers
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Tournament-themed campaigns
High-impact billboard placements near commercial corridors help drive real-time decision-making.
Seasonal Change = Consumer Movement
March signals a psychological reset. Consumers are:
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Leaving the house more often
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Starting new projects
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Planning trips
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Dining out more frequently
Outdoor advertising thrives during seasonal transitions because it reaches audiences where digital ads often can’t — on the road, during commutes, and at key decision-making moments.
Why Outdoor Advertising Works in March
Billboards provide:
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High visibility during increased travel
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Continuous brand exposure
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Local market dominance
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Timely promotional flexibility
March is the bridge between winter and peak spring spending. Strategic outdoor advertising placements allow your business to stay visible during this shift — and ahead of competitors who wait until April to start their campaigns.
Ready to Plan Your March Campaign?
TM Advertising helps businesses maximize visibility with strategic outdoor advertising placements throughout Western Pennsylvania. Whether you’re promoting a seasonal special, event, or spring service, March is the time to get your message in front of moving audiences.
Contact TM Advertising today to reserve your space and make this March your most visible month yet.