As summer winds down, August presents a golden opportunity for businesses to harness the power of billboard advertising. With families preparing for a new school year and a few high-traffic holidays on the calendar, consumer attention is at an all-time high. Whether you’re promoting school supplies, seasonal services, or local events, out-of-home (OOH) advertising – especially billboards – is one of the most effective ways to stay top of mind in your community.
If you’re planning your August marketing strategy, here’s why now is the time to go big and go bold with billboard advertising!
Back-to-School Advertising: Reach Families on the Move
Back-to-school shopping is one of the biggest retail events of the year—and it starts earlier than many realize. According to the National Retail Federation, more than half of U.S. consumers begin back-to-school shopping in July and August. That means August is peak time to grab attention.
Billboards are perfect for:
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Promoting school supplies and apparel
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Advertising tutoring centers and after-school programs
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Highlighting kids’ hair salons, dentists, and health services
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Marketing seasonal offers from local restaurants and coffee shops near schools
With parents, students, and teachers all adjusting to new routines, there’s a sharp uptick in road traffic. Strategic billboard placement near shopping centers, school districts, and main roads ensures your brand is part of their daily journey.
Why Billboard Advertising Works in August
Here’s why billboards shine this time of year:
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High Visibility: With back-to-school drop-offs, end-of-summer vacations, and daily errands, people are spending more time on the road.
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Hyperlocal Targeting: Outdoor advertising lets you zero in on your ideal audience in specific neighborhoods, school zones, or busy retail corridors.
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Cost-Effective Impact: Compared to digital or print advertising, billboards offer high impressions with lasting impact—especially when placed strategically.
From back-to-school shoppers to late-summer travelers, August is buzzing with movement—and billboard advertising puts your message right in the path of your audience. Whether you’re looking to boost seasonal sales, drive traffic to your location, or simply stay top of mind, outdoor advertising is a powerful tool to elevate your brand.
Looking to secure a prime billboard location for August? Let’s talk! Our team can help you find the right space, craft a compelling message, and maximize your visibility when it matters most.